LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on scheduled programming via cable. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and online content provider